whats the point of LFR

you que and get in and all you get is gold, i understand player where whining *when the* guilds were coming in*and rolling on items* then qqing *on fourms* because they didnt get any thing. to be frank ive done that for a guildie but once geared and doning one with friernds i would roll and at the end give it to the person who wouldnt whine at me and in my view need it. I would at least like to see a sactchel of goods, like when lvling and doing a instance, or somthing of that nature for doing it.

edit* sry was at work when posting