This latest build (Sept 9) shows the new heirloom cloak and hat at both 20k gold in the rewards tab. The cloak requires Friendly rep with the guild and the hat requires "Guild Level 20".

The hat alone is okay, but the guild I'm in which gets capped at exp is still only lvl 10. It's probably not going to reach lvl 20 if the beta is ending any time this year (I exaggerate slightly, but still the cap makes it very slow).

The friendly rep is just kind of ridiculous to me at the moment. Perhaps since I'm lower level (and could honestly use the heirlooms) but I'm still only gaining 1 guild rep point per (some) quest(s, not all) and from nothing else. I highly doubt at this rate I'll be able to get a new hat for a few months. This makes me wonder about new guilds that are small and unstable, what happens if I grind and grind and grind only for the guild to be disbanded or have to leave for some reason? I very much hope that the rep gaining pace gets picked up a bit from where it currently stands.

On top of that, 20k seems a bit excessive for an heirloom. I hope this is just a placeholder number.

Hopefully some of these problems get addressed in a coming build.



Tl;dr version: Prices/rep/level req seems quite too high for heirloom hat and cloak.